.png)
Case Studies
Concrete Results
It can be hard to find the right marketing professional to add to your team. For your convenience, I’ve highlighted some of my highest-converting case studies. Browse through them to get a better understanding of what working with me looks like, and what I can accomplish for your company or brand. Contact me to find out more.
_edited.png)
Amazon Case Study
SUMMARY
Amazon Prime Student is a membership program with all the benefits of Amazon Prime, specifically designed for higher education students. Prime Student offers members relevant deals and benefits that make college life easier at a discounted membership price. I strategized ways to innovate Amazon’s marketing efforts to appeal towards Generation Z and control a larger share of the market with incoming freshman classes. The study addressed public relations, marketing, and creative support efforts to help bolster and support Amazon's desired end goals of controlling a larger share of Gen Z college students.
MY ROLES
Strategy
Marketing Collateral Design
Content Marketing
Research and Analytics
MBA Program: Digital Marketing Campaign
SUMMARY
The Dayton and Lake Campus MBA Campaign was launched to promote the Master of Business Administration program to Raider Country, which extends from Columbus to Cincinnati. The goal for the campaign was for the ads to be attractive and enticing to potential students and for them to apply for admission. To achieve the goal of maximizing conversions, the MBA group launched three separate campaigns, each dedicated to what our target market deems important when searching for MBA programs; quality, convenience, and value. The idea was to see which of the three terms performed the best and to learn from this and adapt future ads to include the successful qualities. The proposed metric for success was the click-through rate on the ads that brought customers to the MBA landing page of 1%, as well as any applications that stemmed from the exposure of the ads.
In the document attached, you will find a two part document containing a pre-campaign analysis (page 1-7) and a post-campaign analysis (page 8-17).
MY ROLES
SEO Specialist
Lead Developer
Lead Acquisition Expert
Marketing Analyst
Gem City Desserts
SUMMARY
The activity of setting up a business to take on financial risks in the hope of a profit is a lengthy and risky endeavor. In my entrepreneurship class, I was tasked with creating a new and unique business for the Dayton, Ohio area. Through research of the current business environment and a competitive analysis of the region, my decisions were gauged. The study outlines the necessary steps and procedures to bring Gem City Desserts to fruition.
MY ROLES
Research and Analytics
Content Design
Strategy
Financial Management
News Worth Knowing Campaign
SUMMARY
Launching a new marketing campaign is an exciting time, but knowing how to enforce and stick to guidelines may be hard to adhere to. The Wright State Guardian was introducing a new campaign, News Worth Knowing, into their marketing. I assisted in the creation of a brand kit to outline the utilization and introduction of the new campaign.
MY ROLES
Brand Guidelines
Marketing Collateral Design
Marketing Strategist
Brand Manager
Copywriter
.png)
Target Check-Out Service-Quality Survey
SUMMARY
A service-quality survey was conducted in regards to Target’s check-out experience. The survey was developed on five main elements of importance: reliability, tangibility, responsiveness, assurance, and empathy. The survey’s purpose was to identify and inquire people about their overall experience when at a Target check-out counter. The survey was sent out and 89 responses were obtained. I analyzed and compiled the data into a document, outlining areas of improvement Target could take to better serve their customers.
MY ROLES
Survey Designer
Business Analytics
Marketing Strategist
WWSU 106.9 Rebrand
SUMMARY
Your brand identity tells people who you are, what you do, why you do it and how you do it and I was there to walk WWSU’s radio station through every step of that process. After debriefing their business, I worked with them to create a refresh to their brand that is reminiscent of their vision and goal for their company or organization.
MY ROLES
Logo Design
Identity system
Brand Guidelines
Collateral Items
Marketing Contraceptives Internationally
SUMMARY
Before marketing a product internationally, it is important to understand the global environment you will be entering. In my international marketing course, I was tasked with researching the political, economic, societal, and technological factors of the country of Sweden and their desire and need for importing contraceptives into their country.
In the document attached, you will find a three part document, the first part is a cultural and economic analysis of Sweden (page 1-19), the second part is a market audit and competitive analysis of Sweden (page 20-30), and the third part is an executive summary detailing the specifics of the prior two research elements and compiling it all for my final thoughts on the success of introducing a new product into the country (page 31-34).
MY ROLES
Research and Analytics
Bookworm
SUMMARY
The activity of setting up a business to take on financial risks in the hope of profit is a lengthy and risky endeavor. In my principles of marketing course, I was tasked with creating a new and unique e-commerce business. Through research of the current business environment and a competitive analysis of the region, my decisions were gauged. The study outlines the necessary steps and procedures to bring BookWorm to fruition.
MY ROLES
Research and Analytics
Content Design
Strategy
Financial Management